Kesempatan Karir Lowongan Branding & Digital Marketing – Hubungi Sekarang

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Branding 1. Brand Identity Management • Maintain and develop the studio’s visual identity, tone of voice, and overall brand personality • Ensure brand consistency across all platforms, from social media to in-studio signage • Update brand guidelines when needed to keep the look and feel fresh and relevant 2. Creative Direction • Oversee the design and creative production of marketing materials (online and offline) • Work closely with photographers, designers, and videographers for high-quality visuals • Curate mood boards and concepts that align with the studio’s values and audience 3. Storytelling & Messaging • Craft compelling narratives that connect with the yoga community • Develop brand messages for campaigns, events, and partnerships • Highlight the studio’s unique strengths and philosophy through engaging content 4. Event & Experience Branding • Design the branding concept for workshops, retreats, and community events • Ensure event materials (flyers, banners, merch) match the studio’s identity • Create memorable brand touchpoints throughout the customer journey 5. Partnerships & Collaborations • Identify and approach like-minded brands, influencers, and wellness communities • Create co-branded campaigns and collaborative events • Manage brand representation in joint projects to ensure mutual value 6. Market Positioning & Trends • Research competitor branding strategies and market trends in the yoga/wellness industry • Recommend new ideas to keep the brand ahead of the curve • Adapt branding strategies to resonate with both new and existing members 7. Brand Monitoring & Feedback • Monitor public perception and online sentiment towards the brand • Collect feedback from members and community to refine brand strategy • Ensure every brand interaction leaves a positive and lasting impression Digital Marketing 1. Social Media Management • Create, schedule, and post engaging content on Instagram, Tiktok, Facebook and other platforms • Respond to comments, DMs, and community interactions in a warm, friendly tone • Maintain a consistent brand voice and visual style across all channels 2. Content Creation • Develop high-quality photos, videos, and stories showcasing classes, instructors, and studio events • Produce educational and inspiring yoga-related content (e.g., tips, quotes, wellness articles) • Collaborate with instructors for authentic behind-the-scenes material *production cost excluded 3. Campaign Planning & Execution • Design monthly promotions and seasonal marketing campaigns • Coordinate giveaways, challenges, and collaborations with influencers or local brands • Track campaign results and adjust strategies for better performance 4. Community Engagement • Build and nurture an online yoga community • Encourage user-generated content and member testimonials • Promote studio events, workshops, and special programs 5.Advertising & Growth • Set up and manage paid ads on Meta Ads (Facebook/Instagram) and Google Ads • Optimize targeting to attract new members and retain existing ones • Monitor ad spend and ROI to ensure cost-effective *marketing budget excluded 6. Analytics & Reporting • Track performance metrics (reach, engagement, conversions) • Prepare monthly reports with insights and recommendations • Use analytics to improve content strategy and marketing ROI 7. Brand Development Support * Keep up with yoga and wellness trends to keep the studio's image fresh * Suggest new ideas for partnerships, events, and brand collaborations * Ensure all digital touchpoints reflect the studio's values and vibe

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