Ayo Lamar Sr. Paid Media Associate - PT. Hangry – Cepat Sebelum Ditutup

Hangry is not just a place for great food, but also a place for HangryMates to build remarkable careers. Founded in 2019, we've grown from an unknown local player to a company that competes head-to-head with global brands. We are a place full of people that embrace fun, challenge, ambitious goals, and collaborative working environment.

OUR DNA

• Growth Mindset: At Hangry, we're driven by growth and challenge. We never think we are smart enough, we’re always learning and improving. Wherever you start from, you'll find abundant opportunities for development. Hangry is a safe place to learn; we foster an environment where we learn from each other, share knowledge and experiences to help everyone grow and succeed.
• Team Spirit: We build, support, and help each other so that together we can achieve our goals. We create a place where everyone is valued and cared for. We work on highly ambitious, dynamic, and challenging projects in an environment that is positive and most importantly - fun!
• Supportive Leadership: Our leaders at Hangry are expected to embody approachability, humility, and commitment to their employees' success. They are also expected to listen, serve, and provide helpful guidance and insights to the team. 
• Best Ideas Win: We listen to ideas from every team member regardless of their position and seniority. It's not about who speaks, it's about the quality of the content. We have enjoyed breakthrough ideas from people across different levels and we are committed to continuing that habit.
• Work Smarter & Faster: At Hangry, we value our time, hence we prioritize working smarter and faster. We always try to find ways to refine workflows & processes so that our team can focus on tasks that truly matter.

WHAT WE OFFER

• Flexibility: We encourage work-life balance with our hybrid working arrangement. Other than the designated Work From Office days, HangryMates can work from anywhere. We also cap meeting hours to make sure everyone has the chance to take care of their various areas of life other than work.
• Competitive Compensation: We conduct regular benchmarking to ensure that your skills, experience, and dedication are rewarded with compensation that is competitive in the market.
• Health Benefit Program: Your well-being matters to us. We provide a comprehensive health benefit package, ensuring easy access to quality healthcare for you and your family (*including your spouse and two children).
• Mental Health Support: Your mental health is just as important as your physical health. We offer free counseling services from professional psychologists to provide the support you need.
• Generous Paid Leave: We respect your personal time. Enjoy 15 days of paid leave per year to disconnect from work, recharge, and unwind; with an additional day granted on every work anniversary, up to a total of 20 leave days annually.

Join us at Hangry, where each day offers the opportunity to learn and thrive in a dynamic and challenging environment. It's more than just a job; it's a journey toward self-growth, supported by a collaborative and nurturing culture dedicated to your development.

• Own monthly budget adjustments and proposals to partners, with the ability to present forward-looking ad strategies. Make assertive, data-driven decisions on scaling or cutting spend based on post-campaign performance.
• Oversee campaign setup, structure, and quality assurance for large-scale or multi-brand initiatives, ensuring advanced targeting, bid efficiency, and flawless execution.
• Build and automate performance dashboards (using Google Sheets or Data Studio) and develop bulk upload tools to streamline campaign management.
• Present campaign results effectively, providing clear context, insights, hypotheses, and actionable next steps for continuous improvement.
• Anticipate stakeholder needs and manage cross-functional expectations, ensuring strong alignment between marketing, operations, and creative teams.
• Foster a culture of experimentation, leading high-impact A/B tests and maintaining a shared test tracker to drive data-informed innovation.
• Coach and mentor associates through regular one-on-one sessions, personalized skill development plans, and structured feedback cycles.

• Bachelor’s degree in Industrial Engineering, Business, Statistics, or a related field.
• 2–4 years of hands-on experience managing paid media campaigns across platforms such as Meta, Google, TikTok, GrabAds, GoFood, ShopeeFood, or similar.
• Demonstrated success in leading multi-brand or large-scale campaigns with measurable ROI improvements.
• Strong analytical mindset with advanced skills in Google Sheets and Data Studio / Looker Studio for performance tracking and reporting.
• Deep understanding of campaign setup, audience targeting logic, bidding strategies, and optimization workflows.
• Experience in designing and interpreting A/B tests, building hypotheses, and turning findings into actionable strategies.
• Ability to analyze Marginal EBITDA (M.E.) and make assertive, data-led budget allocation decisions.
• Assertive decision-making with a balance of analytical depth and business judgment.
• Proactive problem-solver who anticipates challenges and acts before issues escalate.
• Passion for experimentation and continuous improvement through structured testing and learning culture.