Rekrutmen Terbuka Brand & Communications Lead - PT. Reku – Langsung Interview

Reku (formerly known as Rekeningku) is a leading Indonesian global investment platform for 800+ global asset classes, comprising Crypto and US Stocks & ETF. We help Indonesian Investors to be more confident in making smart decisions in their investment journey.

Our vision is to be Indonesia’s guide to wiser investing (#BijakBerinvestasi). Reku highly prioritize our platform’s transparency and compliance, to ensure our users can have investment journey that are secure and convenient with us. We are registered with BAPPEBTI, JFX, and KBI.

Reku provides the fastest, most liquid, and cost efficient way to invest in global asset classes, and 24/7 customer support to encourage users to invest with confident.

We are looking for a Brand & Communications Lead to drive our brand strategy, PR initiatives, influencer/KOL programs, monthly promotions / Thematic Campaigns (such as End of Year Campaign, Anniversary, Bitcoin Day & more fun campaigns), and make a strong social media presence for Reku.

This role requires strong leadership skills, the ability to manage cross-functional campaigns end-to-end, deep understanding of our products (as we strongly believe that a great marketer is one that truly understands the product and the audience/consumer psyche), and deep expertise in creating impactful promotions that resonate with our audience.

The right candidate is not only experienced in managing teams but also a strategic thinker who can orchestrate product launches, thematic campaigns, and partnerships that amplify brand presence.

What will you do:

• Campaign Management: Lead planning and execution of integrated marketing campaigns — from promo ideation, planning, execution, to post-mortem analysis.
• KOL & Partnerships: Oversee influencer marketing strategy, from identification to activation and measurement of ROI.
• Social Media Oversight: Manage and mentor the social media team, providing strategic direction and ensuring alignment with broader campaigns.
• Go-To-Market Orchestration: Align with product, design, CRM, and digital ads teams to coordinate launch/live dates, ensuring seamless campaign rollouts (you love Gantt Charts, and have a love/hate relationship with Jira).
• Brand & Communication Strategy: Define and execute the overall communications strategy, ensuring brand consistency across PR, social, and KOL activities.
• PR & Media: Manage external communications, media relations, and public relations initiatives to strengthen brand reputation.
• Team Leadership: An opportunity to build, lead, and develop a high-performing communications and social media team.

What we are looking for:

• 4–5 years of experience in marketing, brand, or communications.
• Proven experience managing a team.
• Strong track record in promo management: promo ideation, planning, execution, and post-mortem analysis.
• Experience running end-to-end campaigns, including at least 2 of the following: KOL management, product promotions, Go-to-Market strategy, social media strategy, PR initiatives.
• Extensive promo management experience across multiple campaigns.
• Prior experience in Fintech (especially in investments, brokerage, or crypto) will be preferred.
• A personal passion for investing — active investor in crypto or US stocks is a big plus.