Pekerjaan Tersedia Social Media Specialist - PT. IDEKU – Cocok untuk Pemula

Founded in June 2022, IDEKU focus on empowering F&B businesses for success with user-friendly POS, enhanced experiences, and seamless support. By focusing on these aspects, IDEKU can become a valuable partner for F&B businesses, helping them thrive in a competitive industry and provide exceptional experiences to their customers.

IDEKU's Vision To become the most trusted global company for providing effective and efficient business platforms.

IDEKU's Mission To be fully committed in becoming the solution for individuals and business owners through accurate, efficient and reliable systems.

If you're passionate about committing to bring great value to our customers and enjoy working in a great environment, come join us on the journey!

• Develop and execute social media strategies aligned with branding and marketing goals.
• Identify and recommend content trends, formats, and ideas that can boost brand awareness and engagement.
• Plan and maintain a social media calendar in coordination with the content creator.
• Monitor and analyze social media metrics (reach, engagement, conversion, ROI).
• Create monthly, quarterly, and campaign-based social media reports.
• Provide insights and recommendations to improve content and campaign results.
• Ensure campaigns achieve set targets (awareness, engagement, leads, sales).
• Estimate and recommend the ad budget required to achieve campaign KPIs.
• Manage ad placements (organic & paid), including audience targeting and budget tracking.
• Identify and shortlist KOLs/influencers relevant to campaigns.
• Negotiate and manage Scope of Work (SOW), timelines, and deliverables.
• Ensure influencer content aligns with brand guidelines and campaign objectives.
• Monitor brand sentiment and ensure positive community engagement.
• Stay updated with the latest social media trends, algorithms, and best practices.
• Conduct competitor analysis to identify opportunities and threats.
• Work closely with the content creator, creative team, marketing team, and other departments to ensure excellent results and cohesive campaigns.
• Brief and guide creative teams to produce content aligned with campaign goals.

• Female, age 20–32 years old
• Minimum 2 years experience as a Social Media Specialist or similar role.
• Strong analytical skills - able to interpret data and turn it into actionable insights.
• Proficient in social media analytics tools (Meta Business Suite, TikTok Analytics, Instagram Insights, Google Analytics, etc.).
• Deep understanding of social media algorithms (Instagram, TikTok, Facebook, YouTube).
• Experience in running and optimizing paid ads on social platforms.
• Strong understanding of ad budget planning to achieve KPIs.
• Skilled in KOL/influencer management, including SOW preparation and deliverable tracking.
• Highly adaptive to trends, market shifts, and internal business needs.
• Excellent communication skills (both written and verbal).
• Strategic thinking combined with hands-on execution skills.
• Creative mindset, strong problem-solving and decision-making skills.
• Understanding of influencer marketing and partnership strategies.