Dibutuhkan Product Marketing Manager - PT. Tentang Anak – Cepat Sebelum Ditutup

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

Tentang Anak is building the most trusted parenting ecosystem in Indonesia, from expert-backed content to daily parenting tools and products. As we scale our product portfolio, we’re hiring a Product Marketing Manager to lead go-to-market strategies, boost feature adoption, and connect users to real value.

What You’ll Own

• Product Marketing & Go-To-Market: Craft and execute GTM strategies for new features and products, ensuring user clarity and adoption from day one.
• Campaign Planning: Partner with Brand, Product, Growth, and Content teams to create integrated launch campaigns aligned with brand and business goals.
• User Insight & Positioning: Deeply understand user pain points to shape compelling product narratives and positioning that drives engagement.
• CRM & Retention Engagement: Own CRM initiatives and in-app communication strategies to activate and retain users effectively.
• Cross-Functional Launch Management: Coordinate across functions to ensure timely, measurable, and impactful rollouts, from ideation to post-launch learning.

What Success Looks Like

• Deliver at least 3 feature launches with >30% adoption rate within 30 days post-launch.
• Increase CRM engagement by 2x through targeted campaigns and content experimentation.
• Create and socialize a consistent GTM framework across Brand, Product, Content, and Growth.
• Establish user segmentation and positioning documentation for at least 3 key product verticals.
• Build internal credibility as the go-to partner for launch and adoption strategies. 

You’re a Fit If

• You’ve led or co-led GTM strategies in a fast-paced environment.
• Proficient using CleverTap & know how to drive CRM engagement.
• You’ve had hands-on experience managing or working closely with digital ads (Meta/Google). 
• You combine sharp analytical thinking with strong storytelling and positioning instincts.
• You have strong creative taste, you know when copy and design resonate, and when they don’t.
• You’re not afraid to roll up your sleeves and lead end-to-end execution, while influencing others.
• You deeply care about building useful, intuitive products that solve real problems.

How We Work

We move fast, think critically, and collaborate humbly across functions. You won’t wait for perfect briefs.

Seniority & Scope

This is a senior level role for a strong strategic executor who’s ready to lead a small but growing team. You’ll report directly to the Head of Brand (CEO Office) and work cross-functionally with Product, Growth, and Content teams. 

You’ll be expected to own go-to-market strategies end-to-end, bridge user insights, product direction, and brand impact.