Buka Loker Creative Director - PT. Tentang Anak – Minimal Lulusan SMA/SMK

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

Role Overview

We are looking for a visionary Creative Director to lead and elevate our creative output across all platforms. This role requires a strong balance of strategic thinking, concept development, and hands-on execution. You will oversee creative campaigns for our three core product lines—Expert Boost Nutrition, Tentang Anak Educational Books, and Expert Care Baby Products—ensuring each reflects our brand's mission and resonates deeply with our audience.

This role is ideal for someone who thrives on crafting compelling concepts, producing standout visuals and copy, and leading a high-performing creative team from ideation to execution.

Key Responsibilities

Creative Leadership

• Develop and lead the overall creative vision for Tentang Anak across brand, marketing, and product initiatives.
• Drive the creation of Key Visuals (KV), storytelling, and campaign materials for both digital and offline platforms.
• Ensure consistency of brand identity and messaging across all touchpoints.

Visual Execution

• Oversee the design process, ensuring high-quality, engaging creative output tailored to each product line and channel.
• Provide direction and feedback to designers and video editors to refine creative assets.

Strategic Planning & Workflow Management

• Plan, prioritize, and manage creative projects, ensuring timely delivery of all assets.
• Collaborate with cross-functional teams including marketing, brand, product, and sales to align creative output with business objectives.
• Lead and mentor a growing team of creative professionals, fostering a culture of innovation and excellence.

• 8+ years of experience in creative roles, with at least 3 years in a leadership capacity.
• Strong portfolio showcasing creative campaigns across FMCG or lifestyle brands.
• Proficiency in creative tools and understanding of digital and print production processes.
• Product Packaging Design: Experience in designing product packaging, especially for FMCG, that is both functional and visually appealing.
• Digital Ads & Commerce Assets: Proven experience in creating high-performing digital ads and assets for online marketplaces and social media.
• Offline Branding: Strong understanding of offline brand presence including point-of-sale materials, event branding, and print collateral.