Butuh Segera Marketing Strategist - PT. TFD Collective – Lamar segera

Welcome to TFD, where Extraordinary Events Come to Life!

As a leading event planning and management company, we specialize in transforming visions into reality through a harmonious blend of strategy, creativity, and production. Our innovative approach allows us to craft multi-dimensional events and campaigns that not only meet but redefine industry standards.

Driven by a passion for excellence, we are pioneers in event design and execution, consistently pushing boundaries to achieve remarkable outcomes. Whether it’s a corporate gala, a product launch, an intimate celebration, or an immersive experience, our expertise encompasses a diverse range of events tailored to your unique needs.

Our dedicated team of professionals meticulously refines every detail, ensuring that each event is not just an occasion, but a masterpiece of design and functionality. We are committed to elevating the art of event planning, always striving to enhance your experience and create unforgettable moments.

Join us on this journey, and let’s elevate your next event to new heights together!

Position Overview:

We are seeking a Marketing Strategist to lead high-level marketing, branding, and growth strategies that drive market expansion and position our company as a global industry leader. This role requires a visionary thinker who can translate market insights into data-driven marketing initiatives that align with business objectives.

Key Responsibilities:

Marketing Strategy & Brand Positioning

• Develop and execute high-level marketing strategies that reinforce the company’s position in the global events industry.
• Craft and refine a long-term brand positioning strategy, ensuring consistency across all touchpoints.
• Identify emerging market trends, audience shifts, and competitive gaps to proactively adjust marketing efforts.
• Align marketing investments and strategic initiatives with business growth, client acquisition, and revenue targets.

Market Research & Competitive Analysis

• Conduct in-depth market research and competitor analysis to inform strategic decisions.
• Identify new revenue opportunities, emerging audience segments, and expansion markets.
• Leverage data analytics and insights to refine marketing approaches and enhance ROI.

Social Media & Digital Marketing Strategy

• Architect and oversee a comprehensive digital strategy integrating SEO, SEM, paid media, and content marketing.
• Develop high-impact social media strategies that strengthen brand presence across LinkedIn, Instagram, Facebook, TikTok, X, and YouTube.
• Utilize data-driven storytelling and engagement tactics to elevate audience interaction and brand authority.
• Implement automation, personalization, and AI-driven marketing to enhance campaign efficiency and effectiveness.

Strategic Partnerships & Public Relations

• Establish key industry partnerships, media collaborations, and influencer relationships to enhance brand credibility.
• Position the company as a thought leader through strategic content, speaking engagements, and industry events.
• Leverage PR and earned media strategies to expand market reach and reinforce brand trust.

Performance Optimization & Strategic Growth

• Define and monitor key performance metrics (KPIs) to assess marketing effectiveness.
• Provide data-driven recommendations for continuous optimization of campaigns and strategic initiatives.
• Align all marketing efforts with business objectives, financial goals, and evolving industry trends.

Team Development

• Lead, mentor, and guide the team, ensuring strategic alignment and efficiency in execution.
• Foster a culture of innovation, collaboration, and accountability within the marketing team.
• Ensure effective workflow management, balancing strategic priorities with day-to-day marketing operations.

• Proven 5-7 years experience in strategic marketing, brand positioning, and market expansion within the events industry.
• Expertise in data-driven decision-making, audience segmentation, and marketing analytics.
• Strong ability to anticipate industry shifts and adapt strategies for long-term growth.
• Experience leading high-level marketing initiatives that drive revenue and brand authority.
• Strong leadership, communication, and cross-functional collaboration skills.