Rekrutmen Terbuka Head of Brand - PT. ASTRO – Bonus Performa

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by both trusted International and local investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!

1.Brand Strategy, Positioning & Identity

• Own and refine Astro’s brand strategy to establish a distinct and compelling market presence.
• Ensure brand consistency across all internal and external touchpoints, including digital, offline, and in-app experiences.
• Continuously evolve Astro’s brand positioning to stay relevant to Indonesian consumers.

2. Brand Narrative, Values & Guidelines

• Develop and articulate Astro’s brand story, mission, and core values to resonate with customers.
• Create and maintain brand guidelines to ensure consistency in tone of voice, visuals, and messaging.
• Educate and align internal teams on brand principles to maintain a cohesive identity across all initiatives.

3. Campaign Development & Execution

• Lead the strategy and execution of high-impact campaigns, including:
• Ramadan Campaigns – tapping into cultural moments to drive engagement.
• End-of-Year & Anniversary Campaigns – celebrating milestones and increasing brand love.
• Seasonal & Tactical Campaigns – leveraging key shopping periods and trends to maximize impact.
• Collaborate with creative teams, agencies, and partners to develop engaging content and marketing assets.

4. Cross-Functional Brand Alignment

• Work closely with internal teams to ensure brand consistency across all consumer-facing channels:
• Social Media & KOLs – Ensure influencers and content align with brand identity.
• Growth & Performance Marketing – Collaborate on organic and paid strategies to boost awareness.
• Partnerships & Collaborations – Identify and execute co-branding opportunities with strategic partners.

5. Organic Traffic Growth

• Develop and implement strategies to drive organic traffic to Astro’s app through brand storytelling and content marketing.
• Optimize social media, SEO, and PR efforts to increase visibility and engagement.
• Track and analyze organic growth metrics to refine strategies for continuous improvement.

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in brand management or marketing, with a focus on digital and organic growth.
• Proven experience in leading large-scale market moment campaigns.
• Strong understanding of consumer insights, with the ability to turn data into actionable brand strategies.
• Excellent stakeholder management and team leadership skills.
• Ability to influence cross-functional teams and prioritize initiatives that align with brand goals.
• Highly motivated, self-driven, and organized with a strong ability to follow through on complex projects.
• Excellent verbal and written communication skills in both Bahasa Indonesia and English.
• Experience with brand health monitoring tools and analysis.