Ayo Lamar Senior Performance Marketing Specialist (ex-agency only) - PT. Dealls (YC W22) – Bisa Libur

Dealls is Indonesia's largest job portal & mentoring platform. We help people easily find jobs to top Indonesian companies for internship and full-time roles.

As you might have already heard about us, we are revolutionizing how Indonesian engage with employers. Many Indonesian students are talented, ambitious, but never found a better opportunity for themselves. Our team is driven by the vision to democratize information and knowledge, thus opportunities. We think what we build will allow Indonesian students to have a chance to self develop and have a better future.

Our founder is a Harvard graduate, and has gathered a strong team with burning passion to help Indonesian discover opportunities they deserve! 🚀 In 1 year, we amassed 2mio+ users, got funded by YCombinator, and awarded the Best App of 2021 by GooglePlay, beating 3 unicorns and tens of others.

We are looking for passionate and committed individuals who look forward to working in a fast-paced entrepreneurial environment. Join us to have the opportunity to make decisions to drive a huge difference and impact for Indonesia youths! Here in Dealls, you’ll work closely with our board members. We are preferably looking for applicants who are proficient in both Bahasa and English.

As a Senior Performance Marketing Specialist, you will lead the strategy, execution, and optimization of high-impact digital campaigns. You’ll use data-driven insights to design, execute, and refine marketing strategies across multiple channels, with a focus on driving growth and maximizing return on investment (ROI). You will collaborate closely with cross-functional teams to ensure alignment with broader business objectives, making a meaningful impact on customer acquisition and retention.

• Develop, manage, and optimize performance marketing campaigns across multiple digital platforms, including Google Ads, Meta, LinkedIn, and more.
• Conduct thorough analyses of campaign performance, using data to inform strategy and drive continuous improvement.
• Identify and capitalize on new growth opportunities through testing, segmentation, and targeting strategies.
• Collaborate with product, creative, and content teams to design cohesive and engaging ad content.
• Allocate and manage budgets efficiently to achieve target ROI and meet acquisition goals.
• Present detailed performance reports with insights and actionable recommendations to stakeholders.
• Stay informed of industry trends, platform updates, and competitor activity to remain at the forefront of digital marketing best practices.

• Have worked in a digital marketing agency before.
• Minimum of 4+ years of experience in digital performance marketing, including at least 2 years in a senior role.
• Expertise in major advertising platforms (Google Ads, Meta, LinkedIn, etc.) and familiarity with their advanced targeting and bidding options.
• Strong analytical skills and experience using tools like Google Analytics, Tableau, or other data analysis platforms.
• Proven track record in A/B testing, conversion rate optimization, and developing data-driven campaigns.
• Excellent communication and presentation skills with the ability to convey insights to both technical and non-technical audiences.
• Experience in B2B SaaS or HR tech is a plus.